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30% increase in Revenue
for Up & coming Irish Restaurant
Chain
Griolladh is an exciting emerging QSR concept, specialising in delicious, cheesy toasted sandwiches, great coffee and more! Founded in 2021, Griolladh is quickly becoming one of Ireland’s most recognisable hospitality brands, with 11+ locations all over the country.
Case Study At A Glance
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Griolladh is an emerging quick service restaurant chain with 11 locations nationwide, and improving their local SEO visibility was an overlooked part of their marketing strategy.
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The Café Specialists conducted in depth keyword research focused on relevant searches, before delivering a targeted local SEO strategy for each restaurant.
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Optimisation work led to higher visibility for each location, driving an increase in sales across the board.
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30% increase in store revenue.
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62% increase in visibility for relevant searches.
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The strategy was later tailored to include their newly launched locations.
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5 years since they first started, Griolladh is continuing their strong growth, with further new locations both in Ireland and internationally planned for the near future.
"Since partnering with The Cafe Specialists,the results have spoken for themselves. We've seen a real increase in foot traffic and online visibility."
Co-Founder, Griolladh
Our Solution
To achieve success for Griolladh we implemented a custom SEO strategy for their restaurants:
Keyword Research
To boost Griolladh's visibility for the most relevant and high-impact searches, our research focused on location specific keywords as well as a variety of keyword groups, including branded terms (e.g. Griolladh toasties), category terms (e.g. sandwiches in Dublin), and intent-driven searches (e.g. best toasted sandwiches near me).
Analysis
In the first phase of the campaign, we conducted an in-depth analysis of Griolladh’s online presence. This involved assessing their website structure, local search rankings, and Google Business profiles to identify areas for improvement and opportunities for growth. We also analysed their AI search presence to ensure that we captured the search volume from this new channel.
Optimisation
Through targeted local SEO optimization for their restaurants, Griolladh saw a 62% boost in search visibility for relevant keywords. This led to a surge in people clicking “Get Directions,” which translated to a 30% increase in store revenue. With more of their target audience finding them online, Local SEO became an integral part of Griolladh's expansion strategy.
Business Impact
As a result of our Local SEO services, Griolladh achieved their aim of improving the visibility of their many restaurants. Most importantly, our work resulted in a 30% increase in store revenue.
Client testimonial
"Since partnering with The Cafe Specialists, the results have spoken for themselves. Our Google rankings have improved significantly, and we've seen a real increase in foot traffic and online visibility. Their understanding of the cafe and hospitality industry sets them apart. If you're looking for an SEO and Google Ads team that delivers tangible, measurable results, I can't recommend The Cafe Specialists highly enough"
- Jacob Long, Griolladh Co-Founder
Ready to get
the ball rolling?
The QSR industry is highly competitive, with many businesses attempting to be the customer's first choice. Griolladh had a very strong social media presence, and this was driving steady existing demand. However, their SEO visibility was overlooked, and they recognised it as an area for improvement.
For Griolladh, they had one specific goal: increase visibility on local search and drive more foot traffic. Our strategy focused on Local SEO optimisation for their restaurants, ensuring that each location was adjusted for local keyword trends.
Key Challenges Solved
Other on-site target KPIs included:
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Increasing Click & Collect orders
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Increasing keyword specific views, such as 'sandwich' and 'toasties'
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Increasing the number of people clicking 'Get Directions'