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315,912
Extra Google Business Profile views
+25%
Average increase in store
revenue
212,551
Extra Google Search Appearances
+39%
Average increase in
'Get Directions'
30% increase in Revenue
for Up & coming Irish Chain
Griolladh is an exciting emerging QSR concept, specialising in delicious, cheesy toasted sandwiches, great coffee and more! Founded in 2021, Griolladh is quickly becoming one of Ireland’s most recognisable brands, with 11+ locations all over the country.
Case Study At A Glance
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Griolladh is an emerging QSR restaurant with 11 locations nationwide, and improving their local SEO visibility was an overlooked part of their marketing strategy.
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The Café Specialists conducted in depth keyword research focused on relevant searches, before delivering a targeted local SEO strategy for each location.
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Optimisation work led to higher visibility for each location, driving an increase in sales across the board.
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30% increase in store revenue.
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62% increase in visibility for relevant searches.
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The strategy was later tailored to include their newly launched locations.
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5 years since they first started, Griolladh is continuing their strong growth, with further new locations both in Ireland and internationally planned for the near future.
Griolladh is a Rapidly Expanding
Quick Service Restaurant Chain, known for its Gourmet Toasted Sandwiches, Friendly Service and Speciality Coffee.
Griolladh came to The Cafe Specialists to reach more customers searching for lunch in their area. They needed better visibility in local search results to connect with the right audience.
The QSR market is highly competitive, with many businesses attempting to be the customer's first choice. Griolladh had a very strong social media presence, and this was driving steady existing demand. However, their SEO visibility was overlooked, and they recognised it as an area for improvement.
For Griolladh, they had one specific goal: increase visibility on local search and drive more foot traffic. Our strategy focused on Local SEO optimisation, ensuring that each location was adjusted for local keyword trends.
Key Challenges Solved
Other on-site target KPIs included:
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Increasing Click & Collect orders
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Increasing keyword specific views, such as 'sandwich' and 'toasties'
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Increasing the number of people clicking 'Get Directions'
Our Solution
To achieve these KPIs, we conducted the following steps:
Keyword Research
To boost Griolladh's visibility for the most relevant and high-impact searches, our research focused on location specific keywords as well as a variety of keyword groups, including branded terms (e.g. Griolladh toasties), category terms (e.g. sandwiches in Dublin), and intent-driven searches (e.g. best toasted sandwiches near me).
Analysis
In the first phase of the campaign, we conducted an in-depth analysis of Griolladh’s online presence. This involved assessing their website structure, local search rankings, and Google Business profiles to identify areas for improvement and opportunities for growth. We also analysed their AI search presence to ensure that we captured the search volume from this new channel.
Optimisation
Through targeted local SEO optimization, Griolladh saw a 62% boost in search visibility for relevant keywords. This led to a surge in people clicking “Get Directions,” which translated to a 30% increase in store revenue. With more of their target audience finding them online, Local SEO became an integral part of Griolladh's expansion strategy.
Business Impact
As a result of our Local SEO services, Griolladh achieved their aim of improving the visibility of their many locations. Most importantly, our work resulted in a 30% increase in store revenue.
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